We are thrilled to announce the opening of three new stores for Calzedonia, Intimissimi and Tezenis brands at the highly anticipated new lifestyle destination: Mercury Towers.

Founded by Sandro Veronesi in 1987 when he was only 27 years old, the Calzedonia group now encompasses a portfolio of fashion brands where the product takes centre stage. With a commitment to quality and value for money, the brands are designed to fit seamlessly within various pricing hierarchies.

Calzedonia, the pioneering brand within the Group, has been known for its innovative legwear and swimwear, offering a blend of quality workmanship, style, and affordability for every member of the family.

Intimissimi, established in 1996 and launched in Malta in 2021, presents high-quality nightwear and underwear. The brand boasts collections featuring premium fabrics like silk and cashmere, offered at competitive prices. Their line of underwear also exudes strong fashion sensibilities, empowering women – and men – worldwide to feel confident and bold in their intimates.

Tezenis, the group’s cool and innovative soul, specializes in accessible yet trendy underwear and clothing items. Just fresh from celebrating its 20th year with a massive party in Ibiza, Tezenis has collaborated with several unique brands to offer exclusive capsule collections, including Powerpuff Girls, Haribo, Barbie, and more recently, Marvel. It serves as a go-to destination for affordable, good quality underwear, as well as fashionable party pieces.

With continuous research in product development since the 1980s, the Calzedonia group brands maintain their relevance by backing their emphasis on product quality with robust marketing campaigns. Renowned personalities like Chiara Ferragni and recently Jennifer Lopez have further solidified the brand’s global reputation.

“This year marks a pivotal moment for the Rubicon Group as we look forward to opening the three stores at Mercury Towers, just in time for the anticipated festive season. Malta is a strategic growth market for the Calzedonia Group, and despite our size, our brands continue to deliver strong performance, cementing our presence on the local fashion retail map” stated Simon Mizzi, founder of the Rubicon Group.

Set to open by the end of 2023, Mercury Towers is Malta’s hottest lifestyle destination, located bang in the centre of the island’s leading entertainment district of St. Julian’s. Offering public spaces, curated retail, restaurants, entertainment, accommodation and a hotel, the development will draw locals as well as tourists who visit the island. The curated experience will offer more than 80 lifestyle shopping brands, alongside experiential innovative dining, and cutting-edge entertainment. Besides its iconic, uber modern architecture, it offers magnificent open spaces, and promises to introduce cutting edge entertainment to complement shopping and dining, such as “adrenaline-fueled activities” and “fully immersive, technology-driven performances”

For more information regarding Mercury Towers, visit their page on https://www.mercury.com.mt/.